Promoting Cycle Tourism in the Okanagan - the Vernon Perspective
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Morning Star Article Feb 2010

Memo referred to in Morning Star Article

BC Cycling Coalition  Presentation regarding cycle tourism - PowerPoint

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From: Michelle Jefferson [mailto:MJefferson@vernon.ca]
Sent: Monday, March 01, 2010 5:25 PM
 <edited>

Subject: RE: Cycling BC's Interior

 

I have attached our the initial Situation Analysis (May 09) which now is in its final stages for a Strategic Plan (expected by end of March).  It was completed as part of a Tourism BC Community Tourism Foundations program.  Although most may not be of interest, I would direct you to the sections on Mountain Bike tourism (page 30+) plus there is some info on demographics and activity preferences.  I would not necessarily equate commuter bike activity with mountain bike activity, but there may be some points you can draw from and Moab is referred to as are other BC trail networks.  

 

From a tourism perspective, most visitors prefer an ‘off highway’ experience and that is why the Rails to Trails initiatives, Galloping Goose, Salmo-Nelson, etc.  have been so popular in the province. 

 

BC’s  Mountain Bike Tourism Strategy, that was created in conjunction with the Tourism Ministry, will be released in the next few weeks as well.  www.mbta.ca

 

Hope this helps.

Michelle

 

Michelle Jefferson

Manager - Tourism Services

City of Vernon

250.545.5493

www.tourismvernon.com

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From: HJEH Becker [mailto:hjehbecker@novuscom.net]
Sent: Monday, March 01, 2010 9:51 PM
<edited>

Subject: RE: Cycling BC's Interior
 

 
There are a number of links to documents that may be of interest to you in answering the Mayor.  Some are mine.  Some are others.  Richard Campbell authored the BCCC's submissions to the government on budgets.  The Quebec document is a very powerful one on economics on their cycling touring network, La Route Verte.  I have cycled 3,000 km of the 4,300 km length and I do know that the network is used and how much money I have left behind in local communities.
 
As for growth should the highways have excellent cycling facilities, lets remember that there are a small distances between Vernon, Lake Country, the airport, the University and Kelowna with a wine industry in between.  Short, I mean less than 3 hours cycle at reasonable speed, 4 hours at slow speed.  With a bus system as backup for those who want to cycle only one way or bail out, the highways provide a great opportunity to get people cycling as far as they want.
 
Estimating the number of people who would use good cycling facilities along the highway which should be separated within the right of way, that is difficult.  It will take at least two years or three to really built up the traffic.  If small businesses, such as cafe's build up along the way, then traffic may built up earlier.  Considering the distance between Kelowna and Vernon, I would expect the weekend cycling to build up quickly.  During the week, there may be more local traffic build-up between closer in municipalities or home and work destinations.  Comparison to larger municipalities would not be useful.  We are seeing good build-up of new routes within the city of Vancouver into the 500 cyclist per day range.  The Galloping Goose / Lochside trail is a good example of touring and local cycling traffic
 

Growth in cycling statistics

Burrard Bridge

http://vancouver.ca/projects/burrard/statistics.htm

 

Soaring Eagle Cycling Routes Proposal for Touring

Presentation (Condensed version)

(to Minister of Transportation and Infrastructure (K Falcon, 207-10-26)

http://bccc.thecyclistwebhouse.com/Soaring%20Eagle%20Cycling%20Routes%20Proposal/Index%20-%20SECR.htm

Long form

 http://bccc.thecyclistwebhouse.com/Soaring%20Eagle%20Cycling%20Routes%20Proposal/SECR%20-%20Concept%20and%20Business%20Case/SECR%20-%20Concept%20and%20Business%20Case%20Presentation.pdf

 

 

Province of Québec – Economics of La Route Verte on province

Reference - 2006 Expenditure projections based on 2000 data for cyclists on La Route Verte, Les retombées économiques de la Route Verte, Rapport final présente a Vélo Québec, Barry Claudine, Lefebvre Pierre, UQAM, Chaire de Tourisme, Mar 2003 Les retombées économiques de la Route Verte, Rapport final présente a Vélo Québec, Barry Claudine, Lefebvre Pierre, UQAM, Chaire de Tourisme, Mar 2003

Preparing for the Third Wave of Cyclists – full version

 

http://presentations.thecyclistwebhouse.com/The_Third_Wave_of_Cyclists/The%20Third%20Wave%20of%20Cyclists%20-%20Introduction_files/frame.htm

Redistribution of Traffic, Disappearing Traffic, the Challenge of Reallocation of Public Space

 

http://presentations.thecyclistwebhouse.com/VACC-Redistribution_of_Traffic-Disappearing_Traffic/Redistribution%20of%20Traffic%20Challenges%20of%20Reallocation%20of%20Public%20Space_files/frame.htm

 

BCCC’s Provincial Cycling Strategy 2008-03-02

http://bccc.thecyclistwebhouse.com/BCCC%20Submission%20-%20Provincial%20Cycling%20Strategy%20-%20Full%20Version%20-%202008-03-02%20-Final.pdf

BCCC’s Provincial Budget Submissions 2007

Shifting to High Gear

http://bccc.bc.ca/BCCC_Budget_Submission.pdf

 

BCCC’s Provincial Budget Submission 2008 –

The case for accelerating investment in cycling in challenging economic times

http://bccc.bc.ca/Documents/BCCC_Budget_Submission_2008.pdf

 
Jack
 

Hans-Jurgen (Jack) E.H. Becker

President - British Columbia Cycling Coalition

BCCC Address:

City Square, P.O. Box 47104

15-555 West 12th Ave.

Vancouver BC V5Z 3X7

president@bccc.bc.ca

www.bccc.bc.ca

Direct Line - 604-681-5744

BCCC Telephone Voicemail - 250-704-2774